Do you think Advertising Bold Ideas is wrong?

A look at Tanishq's campaign and how they built a brand around sensitive topics.

From Mirayah To Ektavam Jewelry Brand Tanishq has always tried to make a Bold statement.

Aren't Brands responsible to sensitize their customers?

Tanishq's 'Ektavam' Campaign is facing a lot of backlashes.

This has led to the revoking of this campaign.

But,

Tanishq has a history of coming up with progressive campaign ideas.

From Gender Equality,

To Remarriage

Tanishq has always tried to build its brand around the community.

Their messaging always has been strong, and progressive.

Let's See how Tanishq has built their brand!

In 2013, Tanishq came up with a concept on the Second Marriage.

Their ad which showcased their new collection took a bold stance on this sensitive topic.

The Ad gained social momentum as it featured a dark-skinned bride.

Advertisers say that the remarriage campaign was a turning point in Tanishq's Journey.

Again, In 2013, when Homosexuality got recriminalized,

Tanishq came up to support the LGBT community.

Their creative messaging conveyed 'Two of a kind always make a beautiful pair.'

Again in 2016, they gave a new Perspective to Raksha Bandhan,

The Brand celebrated Raksha Bandhan as a Sister-Sister Bond.

This campaign again saw a lot of love from people.

Tanishq also launched a campaign 'Mirayah' to empower women.

It encouraged them to live their lives without deadlines and responsibilities.

Tanishq has a history of choosing sensitive topics.

But Do you think that 'Ekatavam' was wrong?